Digital maturity
How industrial SMEs adopt digital tools, processes and capabilities.
InSouto itself is the academic project
An academic project built from real business problems.
InSouto is the academic and research project. Its journey combines study, development and validation, using the platform as a setting to connect management, digital commerce, data and industry.
InSouto
Research, test and turn knowledge into real application.
Academic research
Questions studied through InSouto’s development
These themes form part of the academic framework and evolution of the InSouto project.
Data-led prospecting
How information and segmentation improve opportunity identification.
Artificial intelligence
Responsible use of AI in research, matching and signal qualification.
Trust in B2B platforms
Factors influencing adoption, credibility and relationship quality.
Internationalisation
Barriers, choices and tools supporting entry into new markets.
Industrial buying behaviour
Criteria, journeys and information supporting professional buying decisions.
InSouto connects academic research, technology development, business validation and application in an industrial context.
Project framework
Study, develop, test and apply
Academic work is integrated into InSouto’s development. The platform, processes and relationships with companies provide context for questions, testing approaches and analysing results.
Any external participation, data access or research activity will have clearly defined objectives, confidentiality and responsibilities.
Next step
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